New Research
The Altimeter Group conducted qualitative research and reports Eight Success Criteria for Facebook Page Marketing. They benchmarked 30 brands against this criteria and they share their research results.
Download the report and additional data not included in the report with these resource links:
[ Resources for you ]
The 8 Success Criteria for Facebook Page Marketing
| Read or download The 8 Success Criteria for Facebook Page Marketing |
Facebook Research: Brands Lean on Interactive Marketing –Yet Lack Social Marketing Skills
| Read Facebook Research: Brands Lean on Interactive Marketing –Yet Lack Social Marketing Skills |
According to Yahoo, personal growth and connecting with others were the top reasons women spend time online. Content sites like lifestyle and special interest sites offered women like-minded people and the anonymity to explore solutions to problems without being judged by the people in their offline life. Yahoo offers suggestions for how marketers can optimize their engagement in specific online channels.
[ Resources for you ]
What Do Women Need Online?
According to the Nielsen Company, Americans spend one quarter of their time online - and in social networking sites, playing games and doing email.
June was a big online video milestone in the U.S. reaching more than 10 billion videos streamed during the month. Americans spent an average of 3 hours and 15 minutes with online video that month.
More data and graphs at the resource link:
[ Resources for you ]
What Americans Do Online: Social Media And Games Dominate Activity
| Read What Americans Do Online: Social Media And Games Dominate Activity |
