Is Emergency Response Social Media Ready?
Sixty nine percent of Americans think emergency response agencies should be regularly monitoring and responding to requests for help on social media and agency websites. And three out of four would expect help to arrive within an hour.
This is according to a study by the American Red Cross in advance of last month's Emergency Social Data Summit.
More than half would text message an agency in an emergency, if the option was available and 44% would use a social network to ask others to request help.
These are compelling numbers indicating just how deeply social media is becoming integrated into our communications habits and expectations.
[ Resources for you ]
Web Users Increasingly Rely on Social Media to Seek Help in a Disaster Survey Press Release
Social Media in Disasters and Emergencies American Red Cross Survey Report
White Paper: The Case for Integrating Crisis Response with Social Media
Cops Using Twitter: Grade = "C"
Cops2.0, the blog of the Canadian Association of Police on Social Media, posts about the association's first research report on how police in Canada, the U.S. and the U.K. are using Twitter. CAPSM analyzed nearly 1100 police Twitter users in these regions from April, 2010 through July, applying 25 different criteria.
CAPSM set out to determine 1) whether and how police were using Twitter, 2) if they were including disclaimers or polices about social media use, and 3) if they were including off-duty activities or personal opinions in tweets.
Only 8 out of the 1083 accounts were Twitter verified accounts. Verified accounts are still in beta at Twitter and only available since June (and are currently unavailable), but few agencies are on top of applying for a "verified account" badge. These are aimed at government agencies (and celebrities) so followers are assured the account is a legitimate agency.
Apparently Facebook to Twitter integration is low among police agencies - hovering around 10% of agencies actively working to pull one group of people toward another engagement tool. Forty-one percent of accounts were deemed as "sparse" by CAPSM.
Only one agency, the London Metropolitan Police, included a link to their Twitter policy. And, only 9 U.S. agencies had any kind of legal disclaimer.
The report does show that police are Tweeting appropriate information. The Brits are more talkative, Canadians have the highest number of followers and followees, and Americans have the most accounts, but the fewest followers and less active accounts.
Read the full report to get details of how agencies are handling their Twitter accounts and CAPSM's recommendations.
[ Resources for you ]
A Survey of Official and Unofficial Law Enforcement Twitter Accounts in Canada, the United Kingdom, and the United States