New Research
The Mall Behind the Spreadsheet: Women's Online Shopping Habits at the Workplace and Beyond.
In a refreshingly visual report on a study AOL conducted for its sales team, AOL looks at how women shop and finds that 40% shop while at work - between the hours of 11 - 5, but lunchtime rules.
Urgency, boredom and email notifications are the top-three drivers of at-work shopping. Contradicting the "influencer" hype, 91% say they make a buying decision themselves rather than relying on the opinion of others.
Considering women control $4.3 trillion (73% of household spending) the study is worth a look for marketers to consider why and how they spend their shopping time.
[ Resources for you ]
The Mall Behind the Spreadsheet: Women's Online Shopping Habits at the Workplace and Beyond.
| Download AOL Report, The Mall Behind the Spreadsheet |
Youtube garnered 14.6 billion viewed videos of the 34 billion total in May, averaging 101 videos per user that month. Hulu was next at 1.2 billion and Facebook came in a 246 million. (Comscore)
The Future of Social Relations
Pew Internet and American Life's fourth Future of the Internet survey, released this month, points to the possibility that many of us believe our social lives are positively affected by online socializing.
Some 85% agreed with the statement:
"In 2020, when I look at the big picture and consider my personal friendships, marriage and other relationships, I see that the internet has mostly been a positive force on my social world. And this will only grow more true in the future."
The survey results were based on an online survey of Internet experts and other highly-engaged online users who were invited via email to participate, so it is not surprising that the responses were enthusiastic about the Internet and social life.
The major reasons cited for the Internet's positive contributions are that it not only lowers the barriers of cost, geography and time but that it supports the kind of "open sharing" that brings people together.
Respondents noted negatives as well, including the non-monetary cost of spending time online robs from face-to-face relationships and the emergence of potential new psychological conditions.
[ Resources for you ]
Future of Social Relations Report
| View or Download Pew Internet and American Family Future of Social Relations |
How We Shop in 2010: Habits and Motivations of Consumers
eConsultancy's latest research looks at consumer shopping habits in separate reports for the U.K. and the U.S. The report looks specifically at how the Internet plays into consumer's research, direct sales and customer service.
Email still plays a key role in online sales, and online reviews or ratings are significant for both markets. Location is a more powerful factor in buying than many other targeting variables. It is no secret location-aware devices are the "next big thing" for marketers.
The full report is $249 (USD). Sample data is available at links below.
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How We Shop in 2010: Habits and Motivations of Consumers
