If you are a leader for a non-profit or help develop strategies for one, be sure to get your hands on this book: The Networked Nonprofit: Connecting with Social Media to Drive Change.
Authors Beth Kanter and Allison Fine are two seasoned and results-oriented mavens in the world of non-profit social media. Their new book is part social media roadmap, part inspiration for organizational innovation.
I've followed Beth Kanter's work for more than five years. Over that time she has provided me thought provoking discussion on integrating social media into the culture of non-profits. She has a no nonsense, practical approach to social media strategy for resource-strapped non-profits.
The two fundamental messages: measure the impact on your organization's goals, and think more like a network than an organization. You'll have to get the book to learn how Beth and Allison help you put that into practice.
[ Resources for you ]
The Networked Nonprofit: Connecting with Social Media to Drive Change Book website
Beth Kanter's Non-Profit Blog
Allison Fine's Blog: A Fine Blog